Thursday, May 14, 2009

Ad Unit Guidelines

Interactive Advertising Bureau -- Dedicated to the continued growth of interactive advertising

The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies

NOTE: All dimensions are in pixels.

Rectangles and Pop-Ups



Recommended
Maximum
Initial
Download
Fileweight

Recommended
Animation
Length
(Seconds)

300 x 250 IMU - (Medium Rectangle) View IMU 40k :15
250 x 250 IMU - (Square Pop-Up) View IMU 40k :15
240 x 400 IMU - (Vertical Rectangle) View IMU 40k :15
336 x 280 IMU - (Large Rectangle) View IMU 40k :15
180 x 150 IMU - (Rectangle) View IMU 40k :15
*NEW* 300x100 IMU - (3:1 Rectangle) View IMU 40k :15
*NEW* 720x300 IMU – (Pop-Under) View IMU 40k :15

Banners and Buttons

468 x 60 IMU - (Full Banner) View IMU 40k :15
234 x 60 IMU - (Half Banner) View IMU 30k :15
88 x 31 IMU - (Micro Bar) View IMU 10k :15
120 x 90 IMU - (Button 1) View IMU 20k :15
120 x 60 IMU - (Button 2) View IMU 20k :15
120 x 240 IMU - (Vertical Banner) View IMU 30k :15
125 x 125 IMU - (Square Button) View IMU 30k :15
728 x 90 IMU - (Leaderboard) View IMU 40k :15

Skyscrapers

160 x 600 IMU - (Wide Skyscraper) View IMU 40k :15
120 x 600 IMU - (Skyscraper) View IMU 40k :15
300 x 600 IMU - (Half Page Ad) View IMU 40k :15

ADDITIONAL NOTES:

  • Those sizes that are bold above are part of the Universal Ad Package
  • :15 animation includes multiple loops


Source:
http://www.iab.net/iab_products_and_industry_services/1421/1443/1452

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