The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies
NOTE: All dimensions are in pixels.
Rectangles and Pop-Ups
Recommended Maximum Initial Download Fileweight | Recommended | ||
300 x 250 IMU - (Medium Rectangle) | View IMU | 40k | :15 |
250 x 250 IMU - (Square Pop-Up) | View IMU | 40k | :15 |
240 x 400 IMU - (Vertical Rectangle) | View IMU | 40k | :15 |
336 x 280 IMU - (Large Rectangle) | View IMU | 40k | :15 |
180 x 150 IMU - (Rectangle) | View IMU | 40k | :15 |
*NEW* 300x100 IMU - (3:1 Rectangle) | View IMU | 40k | :15 |
*NEW* 720x300 IMU – (Pop-Under) | View IMU | 40k | :15 |
Banners and Buttons
468 x 60 IMU - (Full Banner) | View IMU | 40k | :15 |
234 x 60 IMU - (Half Banner) | View IMU | 30k | :15 |
88 x 31 IMU - (Micro Bar) | View IMU | 10k | :15 |
120 x 90 IMU - (Button 1) | View IMU | 20k | :15 |
120 x 60 IMU - (Button 2) | View IMU | 20k | :15 |
120 x 240 IMU - (Vertical Banner) | View IMU | 30k | :15 |
125 x 125 IMU - (Square Button) | View IMU | 30k | :15 |
728 x 90 IMU - (Leaderboard) | View IMU | 40k | :15 |
Skyscrapers
160 x 600 IMU - (Wide Skyscraper) | View IMU | 40k | :15 |
120 x 600 IMU - (Skyscraper) | View IMU | 40k | :15 |
300 x 600 IMU - (Half Page Ad) | View IMU | 40k | :15 |
ADDITIONAL NOTES:
- Those sizes that are bold above are part of the Universal Ad Package
- :15 animation includes multiple loops
Source:
http://www.iab.net/iab_products_and_industry_services/1421/1443/1452
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